To advertise in new countries, you’ll need to create new campaigns. These are all real reasons from clients we’ve worked with.īut before you make the jump, you want to make sure that you have your campaigns dialed in. Or you’re not happy with the return in your current market. Or you’re looking for the advantages that come with a larger scale. Perhaps you’ve reached a plateau in your current market. There are a couple of reasons to expand your Google Shopping campaigns to different countries. Is going abroad with Google Shopping worth the hassle?.Case 5 – Different country, different language, different currency.Case 4 – Different country, different language, same currency.Case 3 – Same country, different language, same currency.Case 2 – Different country, same language, other currency.Case 1 – Different country, same language, same currency.Do you need a new Google Merchant Center account?.Here is what we’ll look at in this article: But like the product feed, getting past any initial hurdles can really pay-off.įor one of my clients, we managed to increase revenue by 35%, just from targeting a new country with their Shopping campaigns. Because when you’re dealing with product feeds, the theory doesn’t always equal practice. Unfortunately, it’s not always that easy. In theory, it’s pretty easy to scale your Google Shopping campaigns to multiple countries.Īll you need to do is provide the feed, specify where you want to advertise and Google does the rest.
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